Besides being a leading social media platform for individuals, Instagram has emerged as a marketing platform for businesses, too. The reason behind it is the plentiful features that the platform offers for business account owners.
You can always buy Instagram followers for your business account, too, to seek more visibility and rapid growth.
However, many users often ask if it is worthwhile to use Instagram for their business. Today, we decode the advantages and disadvantages of Instagram business accounts and more detail.
Is Instagram Business Account Different From Personal?
Many people do not know if they need to take extra steps to open an Instagram business account, and they often ask if a business account is different from a personal one.
To answer the question, a personal Instagram account is different from a business account. With an Instagram business account, you get additional features that will help market products and services.
Having said that, to help businesses make the most of social media marketing, they get full-featured tools with insights, analytics, and other powerful features.
Now that we understand Instagram business, let’s go over the advantages and disadvantages of having a business account on Instagram.
Advantages Of Instagram Business Account
Some people swear by maintaining a business profile on Instagram. There is no denying that an Instagram business account holds numerous benefits, and we list some of them below.
- Instagram Advertisement
Advertising tools and features on Instagram are only available to business accounts. Undeniably, the benefits and reach offered by the advertising segment of Instagram are the best.
Your posts get more likes and engagement when you publish ads with them, as compared to only publishing them organically. Promoting through an Instagram business account is possible directly from the platform.
- Instagram Analytics
The analytics and insights section is only available for the Instagram business account. You will gain insights into your account’s followers and engagement, and you will know the type of content your audience loves.
The feature is not available for personal accounts, so an Instagram business account helps you decide which future posts are better for your brand.
You get access to stats like the number of impressions your posts are getting, the gender breakdown of your followers, impressions, scope, and more. To plan your future posts, such features are no doubt, helpful.
- Instagram Bio Button
With an Instagram business account, you can set up a more professional-looking bio. With a personal profile, you don’t get to add additional details to your account, like contact information, links, and more.
Instagram business accounts enable you to add links to your Instagram bio, contact details, and other critical information related to your business. Having said that, business profiles make it easy for your business to connect to customers.
- Links In Stories
If you have reached a milestone of 10,000 followers on your Instagram business account, you get to add hyperlinks to the stories. The same feature is not available for personal accounts.
By adding links to your stories, you can immediately take your audience to the desired destination to entice them to take action. For instance, when running a sale, adding website links will make it easy for them to place an order.
- Post Scheduling
Consistent posting is the key to keeping your followers engaged and growing your account. With a business account, you can plan your posts in advance and schedule them for the required timeframe. This helps you avoid putting in a lot of effort and time.
However, you cannot directly schedule posts from Instagram. You can either do it from the Meta business suite or from a third-party scheduler tool. Remember, the feature is only for business accounts.
- In-App Shopping
Instagram offers setting up an in-app shopping experience for product-based businesses. It enables customers to ship directly from the app from the business accounts.
Setting up a shop is easy, and consumers can effortlessly book their orders and receive them at their doorstep.
Disadvantages Of Instagram Business Account
Every good thing has some flaws. Despite the many advantages of an Instagram business account, there are also some disadvantages.
- Loss of Personal Approach
Social media platforms are all about connecting with people. Since it is crucial to engage with others and attract them to your business profile, your prospects may be hesitant.
Not everyone can trust your business, and you will have to make a lot of effort to engage your audience and build reliability.
- Risk Of Being Too Promotional
Since you will try to promote your business through an Instagram business account, your audience may perceive it as too promotional. Hence, when planning posts, you need to make sure that you aim for a genuine tone.
Also, get away from doing only promotional posts, rather offer something valuable and informational too.
- Changes In Algorithm
The algorithm of Instagram keeps changing at a rapid pace. That said, you need to make sure that your strategies align with the algorithm better for the best results. Otherwise, your posts may get limited reach.
The pros of an Instagram business account outweigh the cons, but you still need to decide whether to open one.
Is Instagram Business Account Worth It?
An Instagram business account will make it easy for you to market your business and track the results. The powerful analytics dashboard to analyse the results of your efforts is one of the biggest perks of the Instagram business.
With a business account, you will get comprehensive reports on your account’s performance that give insights into ROI. The reports will help you track your profile’s reach, engagement rate, and profile data.
In short, having an Instagram business account is worthwhile if you want to promote your business on Instagram and earn revenue from it.
Final Thoughts
An Instagram business account will link your brand to an engaged audience who might be interested in your brand. Moreover, you should switch to an Instagram business account for a few days.
Compare the results you obtain and observe if they help your business in any way. If you feel that the personal account was driving better results, switch back within a few minutes and utilise the Thunderclap.it to grow your instagram profiles.
