Online reputation management (ORM) is highly effective in attracting new guests to the hotel industry. Studies show a 27.6% higher click-through rate for businesses that appear first in Google search results.
Your tactful measures of ORM can only lead your hotel to the top position on Google. You can also buy Google reviews, as reviews are the most vital component of judgement for modern travelers.
Your online reputation management capacity ultimately decides how many new guests will be attracted to your hotel. Therefore, here are some essential guidelines for ORM for you to improve your hotel’s online presence.
What Is ORM for Hotels?
Online reputation management (ORM) is constantly monitoring and improving the perception of your business on different online review sites and social platforms. It helps hotel businesses build a solid online presence.
It deals with streamlining positive feedback and enhancing brand image through promotional activities. The ORM is typically necessary for the hospitality industry to attract travelers searching for hotels with good reviews and facilities.
What Are The Advantages of ORM?
Online reputation management can be highly advantageous for the hotel industry. Hotels can get benefits of ORM, including:
- Improving online visibility
- Attracting regular traffic through SEO improvements
- Enhancing customer services through navigating their reviews and queries
- Providing optimal guest experience through rectifying issues from feedback
- Building a trustworthy brand image
What Are The Main Strategies for Online Reputation Management?
To effectively manage your hotel’s online reputation and make it a brand, you will have to go systematically. Here are the strategies you can follow;
- Monitor and respond to your reviews regularly on various platforms, including Facebook, Google, Tripadvisor, Booking.com, etc.
- Improve your SEO strategies to ensure only positive content about your hotel surges on the top in search results.
- Engage with your audience through active responses and interactions to build authentic brand perception and strong consumer relations.
- Analyze the changing sentiments of guests through online reputation management tools to identify trends and scopes of improvement.
- Continuously improvise and improve services according to the guests’ feedback to retain them.
What Are The Online Reputation Management Tools For Hotels?
The ORM tools help hotel owners review customer feedback and automate responses. These tools have features such as a review inbox, competitor analytics, guest satisfaction surveys, templates, etc.
TrustYou, Customer Alliance, Revinate, GuestRevu, and ReviewPro are popular ORM tools for hoteliers. These tools allow you to analyze, manage, and respond quickly to reviews from different sites according to guests’ needs and queries.
How Do My Hotel’s Reviews And Ratings Impact My Google Search Results?
Positive reviews and high ratings on your hotel’s website or in Google reviews help you get a better position in Google searches. Reviews help both the branded hotels and small-scale local hotels equally.
Google uses reviews to decide the service quality of small-scale local hotels. For branded hotels or hotel chains, the reviews contribute to social proofing. Both benefit from ranking high on SEO.
Therefore, you need to focus on collecting regular reviews from platforms, including Google reviews, your hotel website, social media handles, and famous hotel booking sites. Google reviews particularly improve your Google search results.
How To Manage My Hotel’s Reviews?
You can manage your hotel’s reviews across different sites using ORM tools and software or hiring an ORM agency. Use AI to generate unique responses to your reviews with a professional or friendly tone.
To manage your reviews effectively, you can use keywords and sentiment analyzers to understand the review types. Responding to and removing negative reviews promptly by complaining are also effective management strategies to maintain brand reputation.
How to Optimize My Hotel’s Listings?
To increase your online hotel bookings, you must optimize your hotel listing on sites such as Google Hotels, TripAdvisor, Booking.com, etc. The steps you can follow for listing optimization are;
- Ensure putting up-to-date information about your hotel services, facilities, and special features in your Google My Business Profile
- Claim reasonable rates by comparing them with your local competitor to attract more guests to booking sites like Booking.com and TripAdvisor.
Conclusion: Start With Online Reputation Management!
Having an online reputation management plan is essential for hoteliers to obtain feedback on their guests’ perceptions and influence their booking decisions.
Online reputation management strategies can help your hotel business gain more bookings by improving your brand image. Therefore, ensure long-term success in the highly competitive hospitality industry with the right strategies of ORM.
However, constantly monitoring your online reputation can be a daunting task. Buyreviewz helps you manage your online reputation by providing Google reviews.
