Tools and Software for Startups to Build, Run, and Grow

You have the opportunity to start your own business now. To help your business grow and succeed in today’s market, we’ve compiled a list of the best small business tools. The following tools are not only incredible, but they also have the potential to scale up as your business grows, making them worthwhile for small businesses.

Google Search Console

Google Search Console is a free SEO tool from Google. Make your site shine bright on Google by measuring your site’s search traffic and performance. Through the various analytics dashboards, you can see what subjects bring people to your site, how many clicks and impressions you get and where your sites rank. Whenever there is a technical issue that can affect your website’s SEO, GSC will identify the problem, notify you, show you the affected URLs, and assist you in resolving them.

Google Analytics

Discover your customers’ preferences using Google Analytics. Online behavior and demographics, as well as traffic sources and traffic sources. A website traffic measurement and reporting platform can be found in Google Analytics. In addition to providing information about how people use your website, it provides data about what content is most popular, how long people spend on each page, and what devices people are using.

Slack

Using effective business tools for startups can significantly enhance productivity and streamline operations. Any organization wishing to ease online conversation inside and outside its walls can benefit from Slack. Communication and work processes are streamlined by removing the need for extensive email usage in and outside companies with Slack. For team communication, for client communication, and for partnering with clients, you can use Slack.

Asana

There is no doubt that Asana is one of the most popular project management tools out there, especially for startups. To ensure everything gets done on time, you can easily structure workflows and assign tasks using the platform. Your team’s productivity will definitely be boosted if you use Asana on a daily basis. Furthermore, you can hunt unicorns as well.

Notion

The Notion app is the platform you’re looking for if you’re looking to organize everything. With Notion, you can organize, schedule, collaborate with your team and manage your time easily. Workflows can be elaborate or simple. Anyway, they’ve already created a bunch of templates to inspire and keep you organized. Despite its name, it’s not your average project management tool. Additionally, Notion is a tool for documenting. Every task and schedule you do can be organized, managed, and tracked, including marketing plans, design guidelines, and contracts.

Trello

Making organization fun is easy with Trello. Because of that, many entrepreneurs, from solos to small groups, have found it useful. Tasks can be prioritized and structured on Trello boards, assignments can be assigned, deadlines can be added, and comments can be added.

Pipefy

Your work processes can be easily digitalized and optimized with Pipefy, a platform with no coding. Automation, project management, and day-to-day task management are all made easier with Pipefy. Team members don’t have to worry about technical setup with Pipefy, as they get access to a state-of-the-art productivity tool. 

UserTesting

Easy targeting, engagement, discovery, and sharing! Easy targeting, engagement, discovery, and sharing!

CrazyEgg

Through snapshots, heatmaps, and recordings, analyze your website’s user experience. Utilize data to make data-driven decisions, and improve what works and fix what doesn’t. With Crazy Egg, you can improve your website’s user experience, increase conversion rates, and boost your bottom line by tracking and optimizing visitor behavior.

Google Workspace

Startup teams of all sizes can connect, create, and collaborate with Google Workspace. People and organizations can achieve more with Google Workspace, a flexible, innovative solution.

Smartlook

The Smartlook software lets you record visitors to your websites and apps and acquire the most valuable information quickly. Furthermore, funnel statistics and funnel creation will provide you with additional insights.

Glassdoor

Identifying and resolving user problems as fast as possible. Creating happier customers today and tomorrow means understanding what happened before and behind the scenes. Employers can access information about local management, work-life balance, culture and values, career opportunities, and employee recommendations through Glassdoor’s Employer Center.

Retool

Using Retool, you can build your own internal tools by combining all the best features and building blocks. You don’t need anything else with this platform. Organize your business internally with customized dashboards. Easily connect your payment systems, analytics tools, and everything else you can think of. Retool is a great tool for businesses with their own development team.

Hotjar

This is an amazing tool for getting to know your audience because you can get feedback directly from them, track customer satisfaction, user behavior, and much more.

Optimizely

You need to make data-driven decisions, experiment constantly, and invent constantly if you want to create digital experiences that transform your business. Optimally Digital Experience Platform unlocks the digital potential of your organization.

Tableau

Having trouble keeping your data organized? With powerful analytics, smart dashboards, and a user-friendly interface, Tableau is a business intelligence software that helps you understand your data quickly.